PAR LEKTORU
Erwin Hartenberg ir atbildīgs par Microsoft Klientu un Partneru pieredzi Centrālajā un Austrumeiropas reģionā. No vienas puses viņš strādā pie Microsoft lietotāju pieredzes uzlabošanas, no otras puses – Erwin palīdz partneriem saskatīt digitālo tehnoloģiju spēku un bagātināt viņu pieredzi, lai viņi to spētu nodot tālāk saviem klientiem.
TĒMA
The paradox of how technology can humanize your customer journey and create preference
Can technology be a key to create more human experiences? Can we use it to enhance what we do for our customers in ways that create preference and loyalty? Paradoxically, the answer is yes. If done well, more technology can indeed create more humanized experiences. For example, artificial intelligence can help discover smarter ways of being of relevance and of value to your customers. But, letting technology help you requires you to rethink how you organize yourself. Come and find out what it takes to let technology help you deepen the connection you build with your customers.
