Larisa is the eCommerce Associate Director at PHD Global in London, where she oversees the eCommerce strategy for some of the biggest FMCG and Consumer Electronics clients. Having worked previously in both local and regional roles, Larisa is passionate about how the consumer decision journey is impacted by the cultural factors and how a global strategy needs to be tailored according to the local needs.
The Voice revolution is here – what is your game plan?
Voice Technology is disrupting how we interact with the world. This has happened before - with the Internet, Mobile, Social Media. Fast and brave adopters found ways to succeed. Now, Voice facilitates conversations, but also brings several challenges. What is the sound identity of your brand? How can Brands and Marketers leverage this sensory, but non-visual medium? Join Larisa as she talks about the landscape, challenges and opportunities for Brands in Voice.